SWOT Analysis STRENGTHS Ø Sri Lanka’s location (climate season)
Sri Lanka’s climate is tropical and consists of distinct wet and dry season. Therefore a number of flower plants grow well in this climate. This is a natural strength that our country have got, so this strength that our business got very easily.
Ø Experience with a high quality
We have a sound knowledge in management and marketing to operate the business. This will be an advantage to our business when faced with decision in all aspects of business.
Ø Solid infrastructure
For each and every business strong infrastructure will give that business a strong start. So in our business the basic needs that our Florex business wants is a good land to grow our flowers well, so land is the need that we wanted very basically and this is a competitive advantage that our business got. So I think that our flower business has got a strong start.
Ø Low cost labour force
Comparing to other countries which are doing the similar business our cost for the labour force is low so this another competitive advantage that our business got.
WEAKNESSES Ø Capital/ High start-up cost
For each and every business this is an important need, which is finance. Our business needs financing through other, means until it is operating state and can generate regular income. We would need financial income for logistics, purchase and marketing. The most immediate option for this problem which would come to our mind is bank loan. However bank loans can only obtained for up running business but not for new business. So we have to go through some other ways to get over this.
Ø Time frame of providing goods
In each and every business time management is very important. In our business we need to provide goods to the customer in a specific period of time. Therefore we would need to consider the factors of growing time, it means when we are growing flowers, product life time, delivery time among other to provide a satisfactory product o the customer.
Timely delivery takes more important for organic products like flowers, because there is a limit of time to the amount of time we can keep them. If one part of the delivery chin get late then the complete sale will be lost.
Ø Initial start-up time
It will take considerable amount of time to build up reputation with our customer as well as our supplier. We could do advertising and marketing campaigns to promote our product, but still it will take time to get our products recognized in the target market. So it will take initial start-up time more than few months.
OPPORTUNITIES Ø Cheap labour
We can take labours for flower growing, cutting and all the other works because of this opportunity, our labour expense will be lower and this can be the first success stepping stone for our business
Ø Fair trade & Government approval
This refers to that aims to help producers in developing countries to make better trading conditions and promote sustainability. So this will help us to guarantee the flower importers like Australia that our products are good in quality and approved by the government and this can make our business to a way of success.
Ø Australia’s fall down in flower growing
Australia’s failure in flower growing is a big opportunity to our business, because Australia has a lot of demand for flowers. Australia’s flowers are infested with insects and with plant diseases, there are varieties of requirement that importers need to comply with to limit insecurity risks and it makes our business an opportunity.
THREATS Ø Competitive threat (India)
India’s main exporter is USA with over 7000lacs while Germany and Netherlands get second & third positions. Their market for Australia makes over 15000lacs. So India is a competition our business.
Ø Threat from substitute
Floriculture is related to the natural products, they do have threats from the plastic plants and flowers that are manufacture and sold in the market.
Ø Disease in plants
Healthy plants are the hearts of floriculture, for that we need to prevent the diseases of plants and give the nutrition’s in the right time. So here also the time take place very important.
Sri Lanka’s climate is tropical and consists of distinct wet and dry season. Therefore a number of flower plants grow well in this climate. This is a natural strength that our country have got, so this strength that our business got very easily.
Ø Experience with a high quality
We have a sound knowledge in management and marketing to operate the business. This will be an advantage to our business when faced with decision in all aspects of business.
Ø Solid infrastructure
For each and every business strong infrastructure will give that business a strong start. So in our business the basic needs that our Florex business wants is a good land to grow our flowers well, so land is the need that we wanted very basically and this is a competitive advantage that our business got. So I think that our flower business has got a strong start.
Ø Low cost labour force
Comparing to other countries which are doing the similar business our cost for the labour force is low so this another competitive advantage that our business got.
WEAKNESSES Ø Capital/ High start-up cost
For each and every business this is an important need, which is finance. Our business needs financing through other, means until it is operating state and can generate regular income. We would need financial income for logistics, purchase and marketing. The most immediate option for this problem which would come to our mind is bank loan. However bank loans can only obtained for up running business but not for new business. So we have to go through some other ways to get over this.
Ø Time frame of providing goods
In each and every business time management is very important. In our business we need to provide goods to the customer in a specific period of time. Therefore we would need to consider the factors of growing time, it means when we are growing flowers, product life time, delivery time among other to provide a satisfactory product o the customer.
Timely delivery takes more important for organic products like flowers, because there is a limit of time to the amount of time we can keep them. If one part of the delivery chin get late then the complete sale will be lost.
Ø Initial start-up time
It will take considerable amount of time to build up reputation with our customer as well as our supplier. We could do advertising and marketing campaigns to promote our product, but still it will take time to get our products recognized in the target market. So it will take initial start-up time more than few months.
OPPORTUNITIES Ø Cheap labour
We can take labours for flower growing, cutting and all the other works because of this opportunity, our labour expense will be lower and this can be the first success stepping stone for our business
Ø Fair trade & Government approval
This refers to that aims to help producers in developing countries to make better trading conditions and promote sustainability. So this will help us to guarantee the flower importers like Australia that our products are good in quality and approved by the government and this can make our business to a way of success.
Ø Australia’s fall down in flower growing
Australia’s failure in flower growing is a big opportunity to our business, because Australia has a lot of demand for flowers. Australia’s flowers are infested with insects and with plant diseases, there are varieties of requirement that importers need to comply with to limit insecurity risks and it makes our business an opportunity.
THREATS Ø Competitive threat (India)
India’s main exporter is USA with over 7000lacs while Germany and Netherlands get second & third positions. Their market for Australia makes over 15000lacs. So India is a competition our business.
Ø Threat from substitute
Floriculture is related to the natural products, they do have threats from the plastic plants and flowers that are manufacture and sold in the market.
Ø Disease in plants
Healthy plants are the hearts of floriculture, for that we need to prevent the diseases of plants and give the nutrition’s in the right time. So here also the time take place very important.